Top 5 Travel and Local Apps in Australia for Q1 2023

In the first quarter of 2023, the top 5 travel and local apps in Australia showed interesting trends across downloads and active users. Here’s a closer look at the performance of Fly Bonza, Booking.com: Hotels & Travel, Airbnb, Linkt, and Google Earth.

Fly Bonza saw an impressive spike in weekly downloads, peaking at approximately 102K in the week of January 30. Active users also surged, reaching about 121K in the same week. However, both metrics showed fluctuations throughout the quarter, with downloads settling at around 28K in the final week of March and active users at about 72K.

Booking.com: Hotels & Travel maintained a steady download rate, ranging from 23K to 33K weekly. Active users remained robust, starting at 552K in late December and gradually increasing to 559K by the end of March.

Airbnb experienced a consistent download trend, with weekly figures hovering around 14K to 19K. Active users showed a slight decline from 377K in early January to around 280K by late March.

Linkt observed a notable increase in downloads, peaking at approximately 24K in the week of February 27. Weekly active users also rose, reaching about 55K in the same week before settling at around 47K by the end of March.

Google Earth had a relatively stable performance in downloads, with weekly figures ranging from 12K to 18K. Active users remained steady, starting at 55K in late December and ending at about 59K in the last week of March.

These trends highlight the dynamic nature of user engagement with travel and local apps in Australia. For more detailed insights, visit Sensor Tower.